CORPORATE PROFILE: PART 1Amazon CompanyCSIA 35023 Jan 2016Introduction of the Company AmazonAmazon, officially called Amazon.com Inc., is an American e-commercecompany that is also involved in cloud computing. The organization operatesas an online retailer of different products within the United States aswell as other countries. This company was founded in 1994 in Seattle,Washington where it has its headquarters. Sinceits origin to date, thecompany has grown to become the largest retailer in the United States (US).Although it started as an online books store, it began providing DVDs andthe expansion continued with time. The company began producing manyappliances and currently sales a large variety of products including simplecomputer application and hardware.The expansion of Amazon through the years has led the company to produceconsumer electronics like television sets and mobile phones among othergadgets. While it has maintained a global online platform which is usedtoprovide products to different types of markets, the company operatesavariety of websites in various countries that has created a kind ofautonomy in every single outlet in various locations. Individuals seekingto purchase Amazon products in various parts of the world can also buy andhave the products delivered at a fee (Cleveland, 2008). This service hasenabled the company to expand to many countries and nearly have a globalpresence since people can access the various sites that are operated by thecompany and purchase products from Amazon. The growth of Amazon has beenexcessive and in 2015 the company was able to surpass Wal-Mart, which hasbeen the most valuable retailing store chain in the US for many years.Based on market capitalization, Amazon currently holds the position of themost profitable retailer in the country. Amazon’s company ticker fallsunder the NASDAQ as “AMZN”.An Overviewof the Company’s OperationThe growth of Amazon has been mainly through the acquisition of variousbusiness entities that perform different functions. It has enabled theorganization to expand the range of products that it provides over the timeit has existed to become a leading retailer within the market. Other thanthe acquisitions which the company has developed, it operates somesubsidiaries in the United States, and this has been critical to thesuccess of the global expansion of the enterprise. In many countries whereAmazon does not have specific operations, there are partnerships which itruns aimed at ensuring the presence of the company within theseregions.This has been mainly adopted in seeking to enhance the service delivery ofproducts to customers in different locations following the experience ofslow products performance by various clients.Despite the company being an online mailing store, it runs physicalcustomer service centers in many places around the world. These servicecenters allow customers who acquire products from Amazon to receive careservices for any problemsthat they may encounter with the products theyhave purchased. As a result, the company has continuallyincreased itscustomer based and loyalty for customers due to the provision of after-saleservices. The company has different brands and products which it operatesindependently and whose incorporation creates the general name of Amazonthat has become very popular among the customers in various differentcountries. As a public company, which provides merchandise through anonline platform, the company offers its website in several languagesincluding English, German, French, Italian, Spanish, Brazilian Portuguese,Dutch and standard Chinese.The Company’s Requirements for Cyber-SecurityMost of the problematic components of cyber security are that there is thepresence of swift and constantly evolving nature of security risks. Most ofthe approaches focus on resources towards the most central systems andprotecting against the major known threats that are necessitated thusleaving behind some of the less undefended and dangerous risks that are notprotected against (Bhagat, 2011). The risks of cyber security are advancingfaster than we can keep up with it. The cyber security threat has beenchanging gradually faster than our ideas at the same risk of not protectingthe systems. Organizations have been encouraging adaptive and proactiveapproaches that issue guidelines in assessing risks that are usuallyrecommended towards monitoring real-time assessments.The internet has allowed business to carry out their operations fromdifferent locations so that they can be able to reach to new markets. Thiswill be able to provide opportunities to ensure businesses work moreefficiently through computer-based tools. Companies are responsible forcreating confidence of the consumers and for their businesses too. Thethreat of cyber criminals has been very real for both small and largefirms. Business owners have to accept that they have to establish a defensesystem in the modern world business. There are a lot of security companiesthat are always willing to fight cyber crime.Buying ForecastAmazon has made a push to the private intelligence market by building ateam to focus on growing and selling the information systems to the UScommunity. Amazon hires sales managers who have top secret clearance withtechnical backgrounds in building sales teams in the US. Amazon’s new staffthat works in the have to submit to the government for investigations dueto the absence of security clearance when they are first introduced to thejob. There are data visualization systems that are built for the generationof cyber spies in tech companies.Amazon has been able to be productive in its financial productivity sinceit has been able to create attention that its market capitalization hasequaled the values of profitable sales. However, Amazon has recentlydeclined to disclose annual revenue by saying that the revenue will berecognized over multiple contract years since they have grown from $2million in 2012 to $24 million in 2013 and $74 million in 2014. Amazon hasbeen using a public clouding computing resource that helps them to developand deploy new applications that expand over geographic regions quickly.However, cybercriminals are aware of the expansion of public cloud and alsolooking for weaknesses in the company’s security posture. The techniques ofenhancing cyber security extend the corporate data center thus protectingthe company’s data while the internal management tries to feature andensure that the policies keep pace with the applied changes.Amazon informs its online users that it resets their passwords afterlearning that they might have been exposed to an individual third party(Sridhar, 2012). Amazon has adopted the precautionary measure though it wasnot aware of the user passwords been improperly disclosed. Amazon does notreveal information on the number of the affected users as of now, but itstill appears that all who have had their passwords compromised werealerted on the matter. The users of Amazon who did not receive emailsshould be sure and reset them as well through authentication on its onlinewebsite.ReferencesBhagat, B. C. (2011). U.S. Patent Application No. 13/016,999.Cleveland, F. M. (2008, July). Cyber security issues for advanced meteringinfrastructure (ami). In Power and Energy Society GeneralMeeting-Conversion and Delivery of Electrical Energy in the 21st Century.Hoover’s Inc. (2015, January21). Amazon Corporation.Hoover’s CompanyRecords – In-Depth Records.Retrieved January 21, 2016 from Mergent Onlinedatabase.Sridhar, S., Hahn, A., &Govindarasu, M. (2012).Cyber–physical systemsecurity for the electric power grid.Proceedings of the IEEE.




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