Understanding Business Research Terms and Concepts: Quiz 2, 
Match the letter of the answers on the right to the
questions on the left.
Each answer can be used more than once.



1.  Which type of research design is appropriate for the following
A company wants to discover if changing from mail advertisements to TV
advertising will increase sales at its furniture stores.  ____

Symmetrical relationship
Convergent interviewing
Cross-sectional study
Projective technique
Critical incident
Quota matrix
Trend stationary
Reactivity response

2.  Which type of research design is appropriate for the following
The regional director wants to know which banking services are being
offered by competitors in the region. 

3.  Which type of research design is appropriate for the following
The manager wants to know what the reasons are that customers buy from
his shoe store.  __G__

4.  Which type of research design is appropriate for the following
example?   A
consultant wants to know what the average level of patient satisfaction is
for hospitals in a city.  __I__

5.  Which type of research design is appropriate for the following
example?   A
car dealer wants to know if having one of their representatives call recent
new car purchasers would increase the level of satisfaction customers feel
with their purchase.  ____

Multiple Choice

Select the best answer and enter it in the blank.
What color is the sky? 

A)  brown
B)  pink
C)  blue
D)  green

6.  ____
Which of the following is the most important consideration
in avoiding bias in surveying?  
A)  Taking care to
choose individuals who you feel are representative of the population in terms
of as many characteristics as you can list
B)  Picking a
sampling method in which every possible combination of people has the same
chance of being selected
C)  Making sure that
every individual in the population of interest is invited to respond
D)  Sending out a
large enough number of surveys so that even if the response rate turns out to
be low, you will have sufficient numbers of responses to do statistical
E)  Taking care that
the words used are not so neutral that they will be boring to potential

7.  ____
You have been asked to do a survey of classmates in your
high school and you need to draw a simple random sample. You plan to draw a
sample of 60 students.
Which of the following procedures will give you a simple
random sample?
A)  You assume that
students have been randomly placed in classes, so you choose three classes by
random selection and place all of those students in your sample.  
B)  You have a list
with the names of all the students on it. 
You choose one out of the first 10 names at random. Then you choose
every nth student name on the list until you have 60 students for your
C)  Choose the first
60 students that pass through the front door at the beginning of school in
the morning.
D)  Put the name of
each classmate in school on a piece of paper and place the pieces of paper in
a cardboard box. Next randomly select 60 pieces of paper from the box. 
E)  You randomly
choose 10 students from each of the six advanced physics classes. 

8.  ____
In one research study, half  of a class was told to watch 1 hour of
television each day.  The other half of
the class was instructed to watch 5 hours of television each day.  Afterwards, the average grades for each
half of a class were compared with each other.  In a second 
research study, all the students of a class gave their responses to a
set of questions that asked about their television viewing habits and also
about their grades in the class.  
Which of the following statements is true?
A)  The first
research study was an observational study, while the second was a controlled
B)  The first
research study was an experiment without a control group, while the second
study was an observational study.  
C)  Both research
studies were controlled experiments.
D)  Both research
studies were observational studies. 
E)  Each research
study was part controlled experiment and part observational study. 

9.  ____
A consultant planning a survey of elementary school
principals in a particular state has lists of the elementary school
principals employed in each of the 95 school districts.  The procedure will be to obtain a random
sample of elementary school principals from each of the districts rather than
grouping all the lists together and obtaining a sample from the entire
Which of the following statements is true?
A)  This is a simple
random sample achieved in an easier and less expensive manner than procedures
involving sampling from the whole population of principals.  
B)  This is a
stratified sample, which may yield comparative information that a simple
random sample couldn’t give. 
C)  This is an
example of systematic sampling, which can achieve a reasonable sample as long
as the original order of the list is not related to the variables under
D)  This is an
example of proportional sampling based on the actual sizes of the school
districts in the total population.
E)  This is a
cluster sample in which the entire population was divided into heterogeneous
groups called clusters.

10.  ____ 
A consultant conducts a study to find out if spending more
hours studying leads to better point scoring by players on basketball
teams.  The consultant surveys 70
players, and notes that the 35 basketball players who claim to study the most
hours per day have a higher scoring average than the 35 players who study
less.  Because of the study results,
the coach starts requiring the players to spend more time studying.   
Which of the following statements is true?
A)  There might
potentially be a confounding variable responsible for the apparent
B)  While this is a
controlled experiment, the conclusion of the coach is not justified. 
C)  While this study
may have its faults, it still does prove causation. 
D)  To get the
athletes to study more, it might be more meaningful to have them put in more
practice time on the court to increase their point averages, since higher
point averages seem to be associated with more study time.  
E)  No proper
conclusion is possible without somehow introducing blinding (blind, or

3-3-12  POSX

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