To analyze a case of Disney depending on research you find , and write 4 pages( double-space)1.The kind of corporate-level strategy that the company is pursuing 2.The nature of the company’s business-level strategyresearch of Disney.docx guide and requirement.docx2016 SWOT
Yahoo Finance Disney (DIS)
2015 Q4 Earnings
Fiscal Year 2015 Annual Financial Report And Shareholder Letter
Disney Biographical Movie
Walt Disney Animation Studios’ Steamboat Willie (1928)
Mickey Mouse Cartoon — Society Dog Show(1939)
Walt Disney’s Mickey Mouse: Pluto’s Dream House (1940) feat. Pluto the Dog
The Band Concert- Mickey Mouse Cartoon (1935)
Clock cleaners (1937)
Mickey Mouse Cartoons – Mickeys Trailer (1938)
1. Analyze corporate-level strategy. To analyze corporate-level strategy, you first need to
define the company’s mission and goals. Sometimes the mission and goals are stated
explicitly in the case; at other times, you will have to infer them from available information. The information you need to collect to find out the company’s corporate
strategy includes such factors as its lines of business and the nature of its subsidiaries
and acquisitions. It is important to analyze the relationship among the company’s
businesses. Do they trade or exchange resources? Are there gains to be achieved from
synergy? Alternatively, is the company just running a portfolio of investments? This
analysis should enable you to define the corporate strategy that the company is pursuing (for example, related or unrelated diversification, or a combination of both) and to
conclude whether the company operates in just one core business. Then, using your
SWOT analysis, debate the merits of this strategy. Is it appropriate given the environment the company is in? Could a change in corporate strategy provide the company
with new opportunities or transform a weakness into a strength? For example, should
the company diversify from its core business into new businesses?
Other issues should be considered as well. How and why has the company’s strategy changed over time? What is the claimed rationale for any changes? Often, it is a
good idea to analyze the company’s businesses or products to assess its situation and
identify which divisions contribute the most to or detract from its competitive advantage. It is also useful to explore how the company has built its portfolio over time. Did
it acquire new businesses, or did it internally venture its own? All of these factors provide clues about the company and indicate ways of improving its future performance.
2. Analyze business-level strategy. Once you know the company’s corporate-level strategy and have done the SWOT analysis, the next step is to identify the company’s
business-level strategy. If the company is a single-business company, its businesslevel strategy is identical to its corporate-level strategy. If the company is in many
businesses, each business will have its own business-level strategy. You will need to
identify the company’s generic competitive strategy—differentiation, low-cost, or
focus—and its investment strategy, given its relative competitive position and the
stage of the life cycle. The company also may market different products using different
business-level strategies. For example, it may offer a low-cost product range and a line
of differentiated products. Be sure to give a full account of a company’s business-level
strategy to show how it competes.
Identifying the functional strategies that a company pursues to build competitive
advantage through superior efficiency, quality, innovation, and customer responsiveness and to achieve its business-level strategy is very important. The SWOT analysis
will have provided you with information on the company’s functional competencies.
You should investigate its production, marketing, or research and development strategy further to gain a picture of where the company is going. For example, pursuing a low-cost or a differentiation strategy successfully requires very different sets
of competencies. Has the company developed the right ones? If it has, how can it
exploit them further? Can it pursue both a low-cost and a differentiation strategy
The SWOT analysis is especially important at this point if the industry analysis,
particularly Porter’s model, has revealed threats to the company from the environment. Can the company deal with these threats? How should it change its businesslevel strategy to counter them? To evaluate the potential of a company’s business-level
Introduction Analyzing a Case Study and Writing a Case Study Analysis
strategy, you must first perform a thorough SWOT analysis that captures the essence
of its problems.
Once you complete this analysis, you will have a full picture of the way the company is operating and be in a position to evaluate the potential of its strategy. Thus,
you will be able to make recommendations concerning the pattern of its future actions.
However, first you need to consider strategy implementation, or the way the company
tries to achieve its strategy.
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