The Company Carmex
1.
Which of the four approaches to
setting a price does Carmex use for its products? Should one approach be used
exclusively?
2.
Why do many Carmex products end in 9?
What should happen to demand whenthis approach is used?
3.
Should cost be a factor in Carmex’s prices?
What do you think is a reasonable markup for Carmex and for its retailers?
4.
What is the difference between EDLP
retailer and a High-low retailer? Why does Carmex charge them different prices?
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