Starbucks Expansion
in China
Prepare a SWOT analysis based on the
case to support Starbucks’ expansion plans in China. Based on your SWOT
analysis, what recommendations would you make to Starbucks’ CEO with regard to
the market development growth strategy for this country?
Give examples of how Starbucks was
successful upon entering the China market. Please use the following videos to
frame your response.

Starbucks grows coffee in China,
Reuters Video, available at:
Starbucks in China, available at:
Starbucks wakes up to China, Reuters
Video, available at:

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