Please read the case and complete only discussion questions 1 and 8 of the case study, “Merck and River Blindness,”which is located in Chapter 9, on pages 345-346of the required textbook: Managing Business Ethics, by L. Trevino and K. Nelson, 6thedition.Question 1-Think about the definition of ‘stakeholders’—any parties with a stake in the organization’s actions or performance. Who are the stakeholders in this situation? How many can you list? On what basis would you rank them in importance?Question 8-If you were the senior executive of Merck, what would you do?PLEASE READ/REVIEW  -Materials and resources for case: Prior to completing the case study, students should review the attached Merck transcript, the attached presentation on organization and business writing, and the attached rubric for grading.No plagiarism. Using easy vocabulary is enough. Each question has to be more than 150 words.merck_rubric.pdforganization_and_structure_in_business_writing_1_.pptxbus_4474_merck_video_transcript_1_.docxMerck and River Blindness Case Study Rubric for BUS4474
Quality of Information
Mechanics
Considers and
identifies stakeholders
Chooses a course of
action
Analysis
5
Exceeds Expectations
Information clearly
related to the main
topic. It includes several
supporting details
and/or examples.
0-1 grammatical,
spelling, or punctuation
errors
Identifies and prioritizes
the impacts on all
relevant stakeholders,
their various
perspectives; and
identifies who should
be involved in the
decision-making.
Formulates a decision;
articulates a plan for
implementing that
decision; and evidences
an understanding of the
ecological, social, and
economic implications
of that decision.
Uses inductive or
deductive reasoning to
make inferences
regarding premises;
addresses implications
and consequences.
3-4
Meets Expectations
Information clearly
related to the main
topic. It provides 1-2
supporting details
and/or examples.
2-4 grammatical,
spelling, or punctuation
errors
Accurately identifies
some key stakeholders,
but demonstrates no, or
insufficient, awareness
of whether, or how,
they should, or can, be
involved in the decisionmaking.
Formulates a decision
that articulates a plan
for implementing it, but
does not demonstrate
an understanding of the
ecological, social and
economic
consequences of that
decision.
Uses logical reasoning
to make inferences
regarding premises;
addresses implications
and consequences.
0-2
Below Expectations
Information has little or
nothing to do with the
main topic. No details
and/or examples are
given.
5 or more grammatical,
spelling, or punctuation
errors
Fails to identify relevant
stakeholders and who
should be involved in
the decision-making.
Does not identify
and/or explain any
appropriate decision or
a course of action from
among alternatives
available.
Uses superficial
reasoning or
unreasonable
inferences regarding
solutions.
Introduction to BUS 4474 “Merck and River Blindness” Assignment
Transcript
This is a short introduction to the “Merck and River Blindness” case study assignment. The case
study you’ll be using for the assignment can be found on page 345 of your Managing Business
Ethics textbook.
The case study presents an ethical dilemma facing Merck, a major pharmaceutical company.
This assignment requires you to identify stakeholders who will be affected by whatever decision
the company makes, prioritize their interests, and then recommend and justify a decision on
how to proceed. This video will give you a brief review of stakeholder theory and give you an
idea of what skills you will be expected to demonstrate when you complete this assignment.
Chapter 1 of your textbook defines stakeholders as anyone affected by the actions of a business
who has a stake in what the organization does and how it performs. Some common examples
of stakeholders would include customers, employees, suppliers, stockholders, and the
community.
Businesses will almost always have multiple stakeholders, and many times their interests will
conflict. This means that a business decision-maker will frequently have to make a decision in
the face of competing claims from different stakeholders. As a simple example, think of
Walmart’s recent decision to raise wages for many of its employees. In order to do that, the
money has to come from somewhere. It could come from charging higher prices for the
products it sells, or Walmart could decide to keep less profit for shareholders. Or, raising
current employees’ wages may mean Walmart hires fewer new employees. This decision
obviously affects multiple stakeholders, including employees, customers, shareholders, and the
community.
The question of whose interests should be prioritized requires the exercise of judgment. This
skill—examining competing claims and deciding which one is the strongest—is called
evaluation.
In your assignment, you will be asked to identify all relevant stakeholders and determine how
they could be impacted by Merck’s decision. You should put yourselves in each stakeholder’s
position—Why do they care about the outcome of the decision? How will they be affected?
What outcome would they prefer? What are their arguments in support of their preferred
outcome?
Then, you will be asked to consider the decision from the perspective of Merck. This means you
will need to evaluate the competing claims of stakeholders, rank their importance, and reach a
decision on how to proceed. You should use your evaluation of each stakeholder’s interests to
justify your ultimate decision. Also think about the company itself—what are its values? Going
back to our earlier example, Walmart’s CEO noted that since 1979, one of the company’s
mottos has been “Our people make the difference.” In deciding to raise wages, the CEO stated
that the company wanted its actions to match its beliefs. In your assignment, use the
information the case gives you about the company to reach a decision, and cite this information
in the arguments you make to justify your decision.
Finally, you will need to address the potential implications of your decision—Make sure you’ve
described how your decision will likely impact key stakeholders, and why even negative impacts
did not impact the decision you reach.
BUS3382 Business Communications
Troy University
▪ Direct Strategy
▪ Receiver is receptive
▪ Receiver requires no
education about topic
▪ Message is routine
▪ Indirect Strategy
▪ Receiver may be
upset or hostile
▪ Receiver must be
persuaded or
educated
▪ Message is sensitive
▪ Paragraph Coherence
▪ Repeat a key idea or key
words.
▪ Use a pronoun.
▪ Use an appropriate
transitional expression.
▪ Time Association
▪ Cause-Effect
▪ Contrast
▪ Active voice–Use for most
business writing.
▪ Passive Voice–Use to
emphasize an action or the
recipient of the action–rather
than the actor or to break bad
news
▪ Common types of documents
▪ E-mails
▪ Memos
▪ Letters
▪ Reports
▪ Subject Line
▪ Summarize message clearly and concisely.
▪ Avoid meaningless one-word headings, such as “Help” or “Urgent.”
▪ Opening
▪ Frontload main idea immediately.
▪ Avoid reviewing background.
▪ Body
▪ Organize information and explanations logically.
▪ Cover just one topic.
▪ Use numbered and bulleted lists.
▪ Consider adding headings for visual impact.
▪ Closing
▪ End with action information, dates, and deadlines.
▪ Summarize the message.
▪ Provide a closing thought.
▪ Include Guide Words
▪ Date:
▪ To:
▪ From:
▪ Subject:

Set left and right margins of 1.25 inches.

Single-space the body.
▪ Outdated writing style:
▪ produce a permanent record.
▪ Parts of Letters
▪ Letterhead
▪ are confidential.
▪ Dateline
▪ convey formality and
▪ Inside Address
sensitivity.
▪ deliver persuasive, wellconsidered messages.
▪ Salutation
▪ Body
▪ Complimentary closing
▪ Signature/Name
Prefatory Parts
▪ Title page
▪ Letter of transmittal
▪ Table of contents
▪ List of figures
▪ Executive summary
B ody of R eport
▪ Introduction or background
▪ Discussion of findings
▪ Summary, conclusions, recommendations
Supplem entary Parts of a Form al R eport
▪ Footnotes or endnotes
▪ Works cited, references, or bibliography
▪ Appendix
▪ Develop a variety of effective sentences
▪ Simple
▪ Complex
▪ Compound
▪ Compound-complex
▪ Improve writing techniques
▪ Develop parallelism, balanced
construction
▪ Avoid dangling and misplaced modifiers
▪ Draft powerful paragraphs
▪ Include a topic sentence and support
sentences that expand and explain the
main idea
▪ Use techniques to build coherence
▪ Repeat a key idea or key words
▪ Use a pronoun
▪ Use an appropriate transitional
expression

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