This is a paper about a hypothetical business start up; the week two document attached lists the type of business and a few other aspects that this paper asks for. Using the business idea from the Week Two Assignment, write
an eight to ten page project paper that addresses the following:


Business Introduce the business idea.

Describe the Business type (new
business, franchise, operating business) and include rationale.

Discuss at least two core competencies
proposed for achieving competitive advantage. 


Describe the legal structure of your

Present the key owners and members of
your management team

Explain your staffing structure with key
positions identified. 


Evaluate your business environment, and
identify the major opportunities (and threats).

Assess your target market and
positioning strategy.

Discuss your communication and


Explain the financial requirements for
startup or purchase of the business.

Describe major sources of financing.

Discuss the budget projections for one
Writing the Business Opportunity Project
The Project:

Must be eight to ten double-spaced pages
in length (not including the title and reference pages), and formatted
according to APA style.

Must include a title page with
the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

Must begin with an introductory
paragraph that has a succinct thesis statement.

Must address the topic of the paper with
critical thought.

Must end with a conclusion that
reaffirms your thesis.

Must use at least five scholarly sources.

Must document all sources in APA style.

Must include a separate reference page,
formatted according to APA style. 
week2_a1.docRunning head: BUSINESS PLAN
Business Plan
Student Name
Ashford University: BUS 362
Professor Emanuel D. Errico III
February 21, 2016
Business Plan
For this assignment I do not wish to say the name of my company.
Vision Statement: Our primary business is to continuously apply our experience
and expertise to customize, repair and inspect small arms with pride and care. We
seek to build and maintain long-term relationships with customers, business
partners, and the community based on quality work at fair prices. We enjoy public
confidence through consistently superior professionalism, integrity and customer
Mission Statement: Gunsmith Services LLC is a business dedicated to providing the
highest quality gunsmith services to every customer. We partner with our
community and merchants to achieve our goal of complete customer satisfaction.
We focus on customer’s needs, our partners, staff members and the community to
step into the future together and meet new challenges. We encourage creativity and
teamwork, support new ideas, and recognize personal talents; thus, creating a rich
environment committed to our service goals.
Our values are the non-negotiable family principles that guide us
• Honesty • Integrity • Humility
• Respect for others • Teamwork
• Positive attitude
• Accountability • Stewardship
• Loyalty
Executive Summary (Description of your product or service and your
competitive advantage)
Our product is a mainly 1911-style pistol and AR-style rifles that we custom build to
our client’s specifications. Currently these two products are the most sought after
firearms and the most customizable. However we can also customize and repair any
type of firearm hat our clients bring to us. We also conduct classes in firearms safety
and marksmanship training as well as the License to Carry classes. Our competitive
edge is our superior craftsmanship, professionalism and customer service.
Company Legal Structure / Company Type / Employees Needed and what they
will do
My company is new businesses were I build, repair and sell custom firearms.
Recently I have also expanded my services to include marksmanship and firearms
safety training. The legal structure of my business is in the form of a Limited
Liability Company, I chose this legal structure for a few reasons; first it combines the
properties of a corporation and a partnership. I would not be forced to pay the debts
of the company with my own assets, however the biggest reason was because “LLCs
enjoy the limited liabilities of corporations and enjoy the tax benefits associated
with partnerships” (Gazur and Goff, 1991).
The only employees I currently use are gunsmiths; there are certain tasks
that a gunsmith is required to perform for my company. The gunsmith will be
performing major repairs on military, foreign and domestic, standard and nonstandard small arms weapons. They must update their job knowledge by
participating in educational opportunities; reading technical publications. They will
review work orders daily. The gunsmith will be engaging in heavy manual labor for
extended periods various working conditions. They must also change weapons
while placed on a workbench without assistance.
Overview of how you will manage the company
One of the best lessons I learned in the military about managing anything is to have
open and effective communication. I will do this with my employees, customers,
vendors, and future investors. By having open and effective communications I will be
able to adapt to any changes and their effects on my company. This will then allow me
the time to respond to changes and take advantage of evolving opportunities.
Overview of how you will finance the company
My original financing came from the U.S. department of Veteran Affairs. “The VA
OSDBU mission is to enable Veterans to gain access to economic opportunity by
leveraging the federal procurement system and expanding participation of
procurement-ready small businesses” (, n.d.).
Gazur W.M. & Goff N. M, (1991), Assessing Limited Liabilities Company. Retrieved
iv=15&id=&page=, (n.d.). Office of Small & Disadvantaged Business Utilization. Retrieved from:

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